Case Study 1: Automating Lead Capture & CRM Setup

Case Study 2: Building an App to Track Orders & Staff Tasks

Case Study 3: Fixing Inventory & Sales Tracking with Spreadsheets

Case Study 4: Local Visibility Optimization & Google Business Management

Case Study 5: Website Design & Management.

The Client: Mobeth Couture 

The Challenge: The business relied only on organic social media reach and needed a reliable, paid way to bring in fashion clients and student sign-ups.

The Architecture: Meta Ads Manager, Google Ads, retargeting, conversion tracking

The Execution: Set up and ran targeted ad campaigns on Facebook, Instagram, and Google, built specific audience groups based on interests and location, wrote the ad copy, and managed the budgets to get the best return.

Business Impact: Successfully lowered the cost-per-lead (CPL) for vocational school registrations, increased website traffic conversion rates, and built a consistent, automated pipeline of prospective client inquiries.

The Client: Mobeth Couture & Brail Construction 

The Challenge: Customer messages and sales deals were being tracked manually, so things fell through the cracks.

The Architecture: Bitrix24 CRM, GoHighLevel CRM

The Execution: I set up a CRM system with clear stages for every deal and application, custom fields to capture what each client needed, and automatic tracking of every interaction.

Business Impact: No more lost leads, and management got a clear view of where every deal and student application stood.

The Client: Brail Construction

The Challenge: To win large construction contracts, the business needed to find the right opportunities, understand complicated requirements, and put together a complete, error-free bid fast enough to compete with bigger companies.

The Architecture: Tender Sourcing & Vetting | Regulatory Compliance Matrix | Technical Dossier Structuring

The Execution: Proactively scouted and sourced high-value commercial tenders and analyzed bidding specificatios to establish an absolute alignment with project requirements. Managed the end-to-end development of the master Technical and Financial Bid Dossier. Structured the comprehensive Company Profile by auditing and compiling executive CVs, verifiable Proof of Work/past project delivery histories, Corporate Affairs Commission (CAC) incorporation records, and mandatory regulatory compliance certificates. Assembled technical validation arrays, including Proof of Equipment ownership/leasing and verified Proof of Financial Capacity (bank guarantees and audited statements), ensuring zero compliance gaps.

Business Impact: Eliminated the risk of administrative disqualification, and delivered a reusable, highly sophisticated proposal framework that drastically reduces lead time for future corporate and municipal bids.

The Client: Mobeth Couture & Mobeth Fashion School

The Challenge: Growing the brand and attracting students meant staying active online consistently, posting regularly and responding to people, without it becoming overwhelming.

The Architecture: Content calendars, Instagram, Facebook, WhatsApp Business

The Execution: Planned and posted content regularly showing designs and student stories, and personally handled messages, comments, and moved interested people toward signing up or buying.

Business Impact: A more active, engaged online following, a consistent brand voice, and social media became a free source of new students and customers.

The Client: Mobeth Couture, Mobeth Fashion School & Brail Construction

The Challenge: Both brands needed a steady stream of professional-looking graphics, including flyers, banners, and social posts, to look credible and attract attention.

The Architecture: Canva 

The Execution: Designed promotional graphics, admission banners, and social posts, keeping a consistent look for each brand: a luxury feel for the fashion house, and a clean, professional look for the construction company.

Business Impact: Both brands got a stronger, more consistent visual identity, and better-performing ads and posts.

The Client: Brail Construction & Mobeth Couture Platforms

The Challenge: The businesses only had basic traffic numbers and couldn't see how people actually used their sites or what led them to reach out.

The Architecture: Google Analytics 4, Google Tag Manager

The Execution: Set up proper tracking on both websites, including tracking specific actions like form submissions, WhatsApp button clicks, and portfolio downloads, all without slowing the sites down. I also filtered out internal traffic so the data stayed accurate.

Business Impact: Management could finally see exactly how visitors found the site and what led to inquiries, which helped them spend ad budgets more wisely.

The Scope: Geospatial Data Science & Environmental Forestry.

​The Challenge: Evaluating complex environmental and socio-economic shifts such as regional land-use changes, population pressures, and agroforestry adoption required advanced spatial analytics, robust statistical modeling, and peer-reviewed documentation.

The Architecture: Geographic Information Systems (GIS), Remote Sensing & Landsat Imagery, Maximum Likelihood Classification Algorithms, Statistical Modeling

The Execution: Co-authored research papers published in peer-reviewed international journals. I used satellite images to track how cities and forests changed over decades, and built statistical models to explain what was driving farming and land-use shifts.

Impact: Contributed to published, peer-reviewed research and demonstrated the ability to handle complex data analysis and academic-level writing.